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Stratechery on FireHose
· Ben Thompson
"The first reader I've used since Google Reader that has a point of view about what I should be reading."
Use the brand mark on dark backgrounds; the wordmark stands alone on light. Don't recolor the mark — the accent dot is brand blue, the rule is currentColor. Don't pair with red, yellow, or green in body copy or chrome.
· Ben Thompson
"The first reader I've used since Google Reader that has a point of view about what I should be reading."
Profile of the editorial-AI category, with FireHose as the consumer-subscription example.
"What happens when a reader brings their own editor — and the editor is software they pay for, not a platform they're paid by."
For interviews with the editorial team, executive headshots, or a product demo build, write to [email protected].